HONG KONG, May 30: STAR has reached a deal to launch its music network Channel [V] Taiwan on the now TV IPTV platform in Hong Kong.

now TV is the exclusive Hong Kong distribution platform for STAR channels. Channel [V] Taiwan joins now TV’s existing Channel [V] lineup—which includes Channel [V] India, Channel [V] International and Channel [V] Mainland China—effective tomorrow (May 31).

Channel [V] Taiwan brings viewers the latest music videos as well as large-scale annual music events such as le party and [V] Power Concert, which draw tens of thousands of music lovers to see popular Asian artists from across the region. Channel [V] Taiwan also features the channel’s in-house produced programs such as Blackie’s Teenage Club and Lollipop, which are targeted at youth in Taiwan. The shows’ website, www.woo.com.tw, generates an average of more than 1 million page views per day.

Jason Siu, the general manager of STAR Taiwan, said: “We’re excited to extend our partnership with now TV with the addition of Channel [V] Taiwan, giving viewers in Hong Kong more choice in quality music television entertainment. Channel [V] Taiwan has been captivating the youth audience across Taiwan with popular programs and music events and, starting from tomorrow, viewers in Hong Kong will have the chance to experience the same compelling programming.”

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